Discovering the Best Features of a New Online Casino

Each gaming parlor has its own characteristics, as not all are created equal. New establishments periodically appear on the gambling horizon, offering a new experience to their registered users. In this article, we will examine the main important characteristics of new gambling establishments and what they are in principle.

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What Makes a New Online Casino Stand Out?

To launch an online gaming club, a considerable amount of work must be done, which falls on the shoulders of the organizers, such as purchasing licensed software for the gambling entertainment part and back-office monitoring and reporting, creating a website and mobile app, filling them with content, obtaining a gambling license, establishing a system for financial transactions of gamblers, customer support, formalizing a company to operate in a specific jurisdiction, and much more.

And to ensure that such extensive work is not in vain, the owners of new gambling clubs implement various functionalities and features to make their creations stand out from competitors. For example, they come up with cool bounties for gamblers, add a large number of gambling offers to the catalog, implement multiple payment channels, translate the website into different languages, create contests, competitions, tournaments, and more. And, of course, there must be ultra-modern interfaces, great gaming features for users, and integration with various AI and social media to provide gamblers with the best gaming experience. Next, we will look at one of the popular methods of attracting gamblers’ attention—a wide variety of gambling titles.

Selection of Gambling Titles

Every new respectable house of gambling must provide a decent selection for its users, offering at least several hundred titles in each of the following categories.

Slots

These are titles where a gamester has to spin the rotating parts featuring various visual symbols and hope that the resulting symbols form a winning combination that pays out a corresponding prize. This is a very simple category of gambling offers where the gambler essentially does not need to know any rules, but only presses the spin button and watches the result. Within the main mechanics, there are additional features: mini-games, bounty levels, draws, free spins (FS), progressive jackpots, etc. Gamblers can adjust the bet size, set up autoplay, and use other options to automate the process.

The variety of video slots is driven by their themes, which can cover virtually any aspect of human life and the nature around us. The visual and audio design of slots is a method for about a hundred providers existing on the market today to distinguish their products from among competitors. Among the approximately 30,000+ existing titles, there are hits—popular titles known to millions of gamblers worldwide—and there are humble or new titles.

Slots are also categorized by gaming mechanics, or more precisely, by how the symbols appear on the screen. These can be classic spinning reels, ranging from 3 to 7 reels on the playing field, with a specific number of paylines (i.e., the symbols must form a winning line to pay out a prize). Different from this mechanism is cluster symbol dropping, where the symbols are interdependent, and the number of lines can be much greater than a few, as well as the number of reels. There is also Megaways, where the symbols do not necessarily have to be organized into paylines—it’s enough for them to appear on adjacent reels. There are other mechanics as well, information on which you can find online or when starting playing on your own.

In short, the simplicity and variety of slots make them an attractive choice for gamblers.

Table Gambling Titles

These require a table to play. Most card titles such as poker, blackjack, baccarat, and others, can be played on any table. Exceptions might include craps or preferans. But other titles, not card ones, require specially designed tables. For example, roulette requires a table with a spinning wheel in it and a marked betting area. Dice options require a complex table layout for betting and rolling the dice. In addition to the named titles, there are also lesser-known but still popular titles such as Andar Bahar, Sic Bo, Bac Bo, Lightning Roulette, Quantum Blackjack, Speed Baccarat, Double Ball Roulette, Casino Hold’em, Dragon Bounty Baccarat, Six-Card Blackjack, Dragon Tiger, Teen Patti, and others.

Live Games

Live dealer games are an attempt to recreate the environment of physical gambling establishments for gamblers on electronic devices. A studio is set up to mimic the atmosphere of a real gaming space, with tables or other gaming areas equipped according to the types of gambling offers being played. A croupier is assigned, who can be a man or a woman, dressed differently, chatting amicably with gamblers (they type messages on the keyboard, and the croupier reads and responds while conducting the gambling process). Software is also installed to recognize cards and other visual symbols to display the digitized progress of gaming on gamblers’ screens. This setting gives gamblers a greater sense of immersion in the world of physical gambling establishments, and they miss visiting these venues less.

Popular varieties of this category are Blackjack, Roulette, Baccarat, Coin Flip, Wheel of Fortune, Poker, Dream Catcher, Monopoly, Deal or No Deal, Sic Bo, Dragon Tiger, Craps, etc.

Specialty Offers

Essentially, this category includes lotteries—keno, bingo, and scratch cards. In Keno, gamblers select numbers from a set range, typically 1 to 80. Randomly drawn numbers are then matched against the gamblers’ choices. The more matches a gambler has, the higher their potential winnings, based on their initial wager. In Bingo, gamblers receive cards with a grid of numbers. Random numbers are called out, and gamblers mark matching numbers on their cards. The goal is to complete a specific pattern, such as a line or full card, to win a prize. In scratch cards, gamblers purchase cards with concealed sections that are covered by a scratchable opaque surface. By scratching off these areas, they reveal symbols or numbers. Matching specific symbols or numbers as indicated on the card results in winning a prize.

Technology and User Experience

Technologies in online gaming parlors are the cornerstone without which their very existence is impossible. Online gambling technologies began to develop in the early 1990s, shortly after the Internet became a widely accessible technology.

Website Design and Navigation

The list of technologies necessary for the operation of gambling venues today is extensive. On the server side (host), this includes a combination of web servers, application servers, game servers, database management systems, security infrastructure, payment gateways, analytics, reporting, fraud detection & prevention, as well as technology for authentication and authorization. On the client side, these encompass the devices used to access the websites or apps of gambling establishments, OS for operation, web technologies, frameworks and libraries, WebRTC, graphics, and animation. Additionally, there is an intermediary operator required to transfer data from hosts to users and back, such as content delivery networks, load balancers, caching solutions, message brokers, analytics, monitoring, and APIs.

Modern users of gambling establishments rarely think about all these technologies—they simply need to turn on their computer or phone, log in to the website, and start playing. At this stage of interaction, what becomes important to users is not the technical side but the visual aspects: ease of navigation on the website, website design, attractiveness of the information presented (descriptions of bounties, games, etc.), convenience of their personal account where they can manage their gaming activities, top up their balance, view stats, and do other actions. Of course, all the technologies mentioned above contribute to the user experience (UX), although the main part of it boils down to design and navigation. Mobile compatibility of the website with their phones or a specially developed mobile application that can be downloaded for added gaming convenience also becomes important to gamblers.

Software Providers

Among software providers for gambling establishments, two categories of companies stand out: those that create games and those that develop technological solutions for the venues themselves in the form of back-office and front-office systems. Sometimes, one company can develop both types of software. The quality of the software impacts the operation of the gambling venue website, its speed, and its functionality. Similarly, it is with games: they are considered attractive to users if they are not buggy or glitchy, operate quickly, and are based on a fair RTP mechanism (Return to Player). Today, there are numerous companies in the gaming software provider market, among which the most well-known are NetEnt, Microgaming, Playtech, Evolution Gaming, and Pragmatic Play.

Bonuses and Promotions

Bounties and rewards offered to gamblers at every new online casino UK are what many people chase after. Often, gamblers register on a particular gaming website just to utilize bounties that provide a gaming advantage. And once these bounties are exhausted, they move on to another website.

Welcome Bonuses

These types of rewards are given to newcomers on the website for registering there. Typically, besides registration, additional actions are required to obtain them, such as making a deposit. Additionally, rewards may not be given for just one initial deposit, but several. These rewards usually include free spins for video slots and bounty money, often a percentage of the deposit amount, for example, 100%.

Along with these and all other rewards from gambling clubs, there are usually conditions for obtaining, using, and withdrawing winnings obtained using these rewards. These include wagering requirements, betting limits, and time limits for using bounties (in days or weeks), specific games eligible for bounty play, and maximum withdrawable amounts. Carefully read and understand the establishment’s rules before agreeing to receive rewards.

Ongoing Promotions

To retain gamblers, establishments often have programs appealing to regular visitors. Their foundation is cumulative, meaning the longer and more you play the more rewards you can expect in the long run. This could be a VIP program where people earn experience points (XP) by playing or making new deposits to level up. Alternatively, it could be any other loyalty program where various gifts are given. There might also be a referral bounty for bringing in a friend (with a fixed reward amount for the action or a percentage of their losses over a period).

All promotional activities of this or that new online casino are categorized by their frequency: daily, weekly, monthly, quarterly, annually, or with other periodicities. The longer the duration of the promotion the more valuable the gifts for participation and victory in it are.

Free Play and No-Deposit Bonuses

Non-deposit bounties are those that do not require a deposit to obtain. For example, they can be given purely for registration, referring a friend, on your birthday, on some holiday, or upon indicating optional additional personal data.

Free play refers to the ability to play without paying for gambling. A specific type of free play is free spins in video slots, but in this case, free play can also apply to other gambling offers like roulette, poker, etc. In addition to free play, some venues may offer free bets on sports events.

To maximize these bounty offers, we recommend:

  • Carefully review the list and terms of bounties at establishments, as, without thorough knowledge, you cannot know in advance which of such rewards are available.
  • Registering at multiple gambling establishments that have such offers.
  • Playing titles with a high RTP to maximize the use of offers.
  • Subscribing to newsletters from gaming clubs to stay updated on new offers as they appear.

Security and Fairness

Practical operational matters for gaming parlors, which in practice few people worry about, include security and fairness, which encompass licensing, regulation, and security measures.

Licensing and Regulation

Every online gambling club must be licensed to officially offer its services to gamblers. There are dozens of jurisdictions on our planet issuing licenses to online gambling venues, but not all of them are reliable. Among the reliable ones are Alderney, Australia, the US, Belgium, Canada, Denmark, EGBA, Gibraltar, Isle of Man, Kansspelautoriteit, Malta, UKGC, Spelinspektionen, and Curacao.

Each of them has its own rules regarding the operation of houses of gambling and their specific aspects, such as rules for gambler attraction, registration, advertising, bounty payouts, compliance with financial, legal, and tax requirements of the gaming parlor’s registration territory, requirements for gambler self-exclusion, deposit, and withdrawal methods, AML and KYC specifics, and so on.

It is important to play in gambling clubs that have a good license because, legally, it is mainly the license that can guarantee compliance with gamblers’ rights regarding their winnings, fair play, customer support, and resolution of conflicts. This assurance is provided by licensing authorities, which often also act as regulatory bodies empowered to resolve disputes between gamblers and establishments.

Security Measures

Every gaming establishment must ensure the security of gamblers’ data (personal and financial) through various methodologies and technologies. The tech aspects are composed of encryption technology and data protection measures. The kinds of data protection measures include access control, data masking, secure coding practices, regular security audits, data backup and recovery, IDPS, and firewall protection. Encryption technology provides trust, compliance, integrity, and privacy through the utilization of these types of technology: SSL/TLS, end-to-end encryption, AES, RSA, and hashing algorithms.

In addition to all of the above, the fairness of the games and their outcomes depends on RNG (random number generator), which must be certified by relevant bodies in the gambling industry, such as eCOGRA.

Banking Options

Every gambler should have the ability to deposit funds into their account and withdraw winnings from the houses of gambling. To facilitate this, the administration must ensure the use of payment gateways.

Account Topping Up and Withdrawing

Methods of making financial transactions in both sides usually include bank cards, e-wallets, bank transfers, prepaid and virtual cards, cryptocurrencies, mobile payments and billing, voucher systems, instant banking, localized payment variants & others.

Each of these has their own payment processing conditions (time & fees). While deposits are typically processed instantly or very quickly across all channels, withdrawal times can range from several minutes to weeks, depending on the method. Cryptocurrencies are considered the fastest, while bank transfers using classic payment orders are among the slowest. Regarding fees, deposits generally incur no fees, whereas withdrawal fees may be charged by gambling establishments themselves and payment operators & can be fixed, percentage-based, or a combination thereof.

Security and Convenience

All methods of conducting financial transactions must be secure. If a gambling club holds a reliable license, it means that the security of payment methods has been verified and approved during licensing. Without a license, payments cannot be considered secure. Security is ensured through methodological and technical measures, including PCI DSS for bank cards and encryption protocols for other methods of data exchange.

Customer Support

Not every gambler will contact customer support throughout their time at a gambling venue: they may simply not have any questions or issues. However, its presence is essential because, with a client base of 1,000 users, one can expect anywhere from several dozen to a couple of hundred inquiries daily (Have a million? Multiply it accordingly). It’s quite individual and will depend on numerous parameters of the gambling venue and reasons why users may reach out for support. Nonetheless, its presence is crucial for ensuring the smooth operation of the gambling process.

Availability and Accessibility

Ideally, customer support should be available 24/7, especially if gamblers at a gambling venue are from different geos with varying time zones. At the very least, access should be provided during business hours and days. Contact channels typically include live chat, phone, email & messenger apps like Telegram. The quicker a customer’s issue is resolved, the higher their loyalty and satisfaction with the gaming establishment will be.

Quality of Support

To ensure high-quality customer support, all agents must undergo training. Training should cover everything an average user might encounter:

  • Website/application interface functionality and navigation
  • List of games & providers
  • List of common issues and their solutions
  • FAQ and knowledge base
  • Technical inquiries, etc.

After training, agents take an exam and should be capable of resolving customer queries on the first call or redirecting their issues to the appropriate departments within the gaming parlor’s company structure.

To assess the quality of customer support at a particular establishment before registering, one can read reviews from real gamblers on independent websites, such as forums.

Mobile Gaming Experience

Let’s talk about such an important aspect as mobile adaptation.

Mobile Compatibility

It’s important in this modern era when hardly anyone parts with their mobile phone daily and nightly, that gambling establishments’ websites have mobile adaptability. Even better if they have a downloadable mobile app.

Unfortunately, due to a combination of legal, social & advertising factors, not every gaming club can have mobile apps in certain geos. In some jurisdictions, mobile gambling apps are simply prohibited from being listed on Google Play or Apple Store. Therefore, gaming club owners have to create such apps for other geos where they are available while relying on the mobile adaptation of their websites where they are not.

Given that the majority of Internet traffic worldwide now comes through mobile phones (55-60%), rather than desktop PCs (about 32-37%), mobile adaptation is simply a necessity for the survival of any website. Since developers of apps and websites for gambling clubs aim for a broad audience reach, they strive to ensure that their websites can work even on older devices (5-7 years old is normal; but for even older devices, support is not guaranteed). Today, every game should open on a mobile phone, whether powered by Android or iOS. If it doesn’t open, it’s time to switch to a newer device.

Benefits of Mobile Gaming

Since we never let go of our phones for a second, it’s logical that gamblers of mobile gambling behave the same way. It’s quite convenient that you can start playing at any free moment—you can simply leave the website’s tab open (and if it logs you out, logging back is a matter of seconds). Therefore, you can play on the go, wherever there’s a stable Internet connection—on the way to work, during lunch breaks, on the way home, while waiting for something, or standing in a queue & so on.

The comfort of the game depends on the device. For example, even with their larger screens, mobile phones are still smaller than tablets. This means that a tablet screen can fit more information & the interface itself will be larger and more eye-friendly. Of course, computer or laptop screens are even larger. However, mobile phones are often more powerful and faster than PCs, laptops & tablets & they are carried around more frequently, so the vast majority of users choose phones as their main infotainment device.

Legal and Responsible Gaming

Understanding the Legal Landscape

Every country and territory licensing gambling has its own features and nuances in how this market operates. Therefore, there are different requirements and restrictions on the legality of gambling, how gambling clubs should operate correctly, what taxes they must pay, what limitations are imposed on them and on gamblers & so on. In one jurisdiction, gambling may be entirely illegal, while in another, only online gambling is permitted. In one jurisdiction, you can start playing at 18, while in another, it’s 21. In one jurisdiction, bounties and wagering requirements can vary widely and the sky is the limit, while in another, bounties may be strictly regulated and wagering requirements limited to a maximum number.

Therefore, deciding whether to start playing at a particular new house of gambling depends not only on the gambler’s personal preferences but also on the jurisdiction under which the house operates. For gamblers from Denmark, it’s best to play at domestic establishments because, in this way, they are maximally protected by local legislation. Among other reliable jurisdictions in neighboring countries, one can consider the UKGC or Italy.

Promoting Responsible Gaming

In addition to being exciting and adrenaline-inducing, real-money bets can also lead to addiction. According to statistics, about 2.5% of gamblers develop gambling addiction, which negatively affects their quality of life. To prevent this, it is recommended to use various tools:

  • Self-exclusion (in Denmark, every online gaming parlor must be equipped with such functionality). This can be self-imposed restrictions on gaming time (or online presence) and deposit amounts over a period.
  • Turning to specialized entities for self-restriction using account blocking across all gambling establishments in the region/country.
  • Seeking support groups or specialized psychological or counseling help if a person feels unable to cope on their own.

Here are some resources for help with gambling addiction:

  • www.spillemyndigheden.dk
  • www.gamecare.dk
  • The Danish Health Authority (www.sst.dk)
  • StopSpillet.dk website and its helpline (70 22 28 25)
  • ROFUS (https://www.rofus.nu)
  • National Center for Gambling Addiction (www.ncls.dk).

Future Trends in New Online Casinos

The world of online gambling is rapidly developing. It frequently introduces new technologies to enhance gaming experiences and management tools beneficial to owners of gambling establishments.

In the future, significant development will be seen in trends such as:

  1. VR and AR
  2. Live dealer games (more and better)
  3. The utilization of blockchain for game results and other events recording and independent auditing and cryptocurrencies as broadening measures of payment
  4. More social games
  5. Megaways gaming mechanics become even more popular, replacing standard mechanics of winnings based on paylines which are still kinda cool but start to feel outdated
  6. More gamification and personalization of the gambling experience
  7. Mobile-first experience.

As for the new kinds and types of gambling games offered in the future, we can foresee these trends:

  1. Skill-based games (arcades, puzzles & strategies).
  2. Hybrids (poker-slots, roulette-slots, etc.).
  3. Interactive fiction and story-based games.
  4. Fantasy esports.
  5. Virtual casino worlds (like Metaverse).
  6. Mission-based and level-up games.
  7. Cryptocurrency-only games.

Conclusion

The periodic emergence of new gambling clubs is a normal process indicating market development. It’s important not to dive headfirst into trying to play at every new establishment, but to study the available information about them, the details of which we have covered in this article. By doing so, you will elevate your gaming level, protect your payment and personal data, receive more bounties & try a greater variety of games.

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